When you add an attention grabbing video to your website, not only does it fetch traffic to your website and increase the number of targeted visitors, it also increases your site’s SEO rankings. Web pages which feature a video have a 96 percent likelihood of appearing on the 1st page of Google’s search results. Interesting and engaging videos are then easily shared with friends, family and other online contacts. On top of that, potential customers love to watch product demo or promotional videos online before making an online purchase of your product or service. That is why reaching out to targeted customers and strengthening an online presence by adding video to a site is catching on like wildfire.