- In many studies, experimental psychologists and educators have found that retention of information three days after a meeting or other event is six times greater when information is presented by visual and aural means than when the information is presented by the spoken word alone.
- Studies by educational researchers suggest that approximately 83% of human learning occurs visually, and the remaining 17% through the other senses – 11% through hearing, 3.5% through smell, 1% through taste, and 1.5% through touch.
- The studies suggest that three days after an event, people retain 10% of what they heard from an oral presentation, 35% from a visual presentation, and 65% from a visual and oral presentation. “Presenting Effective Presentations with Visual Aids” May 1996 OSHA Occupational Safety & Health Administration U.S. Department of Labor
People tend to be eye-minded, and the impact that visual aids bring to a presentation are significant. The studies below reveal interesting statistics that support these findings: